Putting the patient first with IBC.

Independence Blue Cross was changing how healthcare worked in Pennsylvania.

The idea was to show how IBC was moving from a system that treats illnesses to one that prevents them. We helped IBC describe how they're putting the patient at the center of everything they do.

We created a simple site designed specifically for tablets, giving executives and the marketing team a new way to tell doctors this ongoing story. And, it provided IBC with a creative platform to build campaigns upon.