Making science matter for Pfizer.

Pfizer wanted to show how their fields of research improved our lives.

The idea was to create an internal blog that connected top Pfizer Scientists from around the world, and asked them to explain how science improves many everyday things.

Named, "Think Science Now," grew to become a narraive, source of education, and inspiration, explaining how the range of research Pfizer touches many of our lives, reminding us how important science is.