Turning videos into commerce for Rip Curl.

Rip Curl was after a new global platform that leveraged the strong following of its surfers and extreme social nature of its audience.

Fans absolutely love watching Rip Curl surfers trek around the world to unique destinations. The idea of integrating Rip Curl products into these surf videos gave Rip Curl new ways to prove how its gear (keeps you warm, dry or both), and how being well-prepared leads to legendary surfing.

Fans can see all types of Rip Curl gear in action, rate them, share them, or buy them on Facebook or from YouTube.